Description
ysl brand identity prism,The document then provides an example analysis of Yves Saint Laurent's brand identity prism. The document discusses Jean-Noël Kapferer's Brand Identity Prism model, which identifies six aspects that comprise a brand's identity: .
Beige and white GG Supreme canvas
YSL brand summary
Gold-toned hardware
YSL brand report
Double G
Inside: 9 open pocket
YSL clothing brands
Chain top handle with 7″ drop
Top zip closure
YSL jacket size
8.6″W x 3.5″H x 2.7″D
Weight: 0.6lbs approximately