Description
case study of gucci, When Aldo Gucci took over direction of the enterprise in the early 1980s, it was a small, single-store leather assets and precious attires shop in Florence. At that time, Maurizio .
Beige and white GG Supreme canvas
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Gold-toned hardware
value proposition of Gucci
Double G
Inside: 1 open pocket
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Chain top handle with 7″ drop
Top zip closure
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7.3″W x 1.2″H x 1.9″D
Weight: 0.4lbs approximately
Gucci marketing strategy pdf