Description
gucci wechat, The Kering-owned luxury brand will open two digital stores on Tmall’s Luxury Pavilion selling its fashion collections in a digital flagship from .
Beige and white GG Supreme canvas
What has Gucci done right in China?
Gold-toned hardware
Creating a premier digital experience for GUCCI on
Double G
Inside: 2 open pocket
Gucci’s pioneering ‘hybrid voice’ on WeChat
Chain top handle with 7″ drop
Top zip closure
Gucci ties with Alibaba’s Tmall in China e
6.5″W x 1.9″H x 2.4″D
Weight: 0.4lbs approximately
The Role of Digital in the Luxury Industry in China : Gucci Case