Description
case study of gucci, This case describes the journey of Gucci, a hundred-year-old luxury fashion brand, and how over the years it has reinvented its designs and marketing strategy to grow its market .
Beige and white GG Supreme canvas
value proposition of Gucci
Gold-toned hardware
value proposition of Gucci
Double G
Inside: 5 open pocket
Gucci communication strategy
Chain top handle with 7″ drop
Top zip closure
Gucci digital marketing strategy
5.9″W x 1.4″H x 2.6″D
Weight: 0.9lbs approximately
Gucci marketing strategy pdf