Description
gucci wechat, Wiredcraft helped GUCCI revamp its e-commerce on WeChat mini-program, with the aim of providing premium experience for its customers to boost conversions. The result: practical, implementable digital strategies for .
Beige and white GG Supreme canvas
Gucci’s pioneering ‘hybrid voice’ on WeChat
Gold-toned hardware
Creating a premier digital experience for GUCCI on
Double G
Inside: 7 open pocket
Gucci’s pioneering ‘hybrid voice’ on WeChat
Chain top handle with 7″ drop
Top zip closure
Gucci ties with Alibaba’s Tmall in China e
5.7″W x 5.5″H x 1.6″D
Weight: 0.6lbs approximately
The Role of Digital in the Luxury Industry in China : Gucci Case