rolex 116610lv discontinued | hulk model 116610lv price

The watch world held its breath in anticipation of Rolex's 2020 announcements. And while the unveiling of new models is always exciting, it often comes with the bittersweet realization that some beloved timepieces must make way. For many collectors and enthusiasts, the news that the Rolex Submariner 116610LV, affectionately nicknamed the "Hulk," was being discontinued was met with a mixture of surprise, sadness, and, inevitably, speculation about its future value. This article delves into the discontinuation of the iconic 116610LV, exploring its legacy, its impact on the Rolex Submariner line, and the implications for its price and availability on the secondary market.

The Rise of the Hulk: A Bold Departure for the Submariner

The Rolex Submariner, a cornerstone of horological history, is renowned for its timeless design, robust construction, and unwavering functionality. Introduced in 1953, it quickly became the benchmark for dive watches, gracing the wrists of explorers, adventurers, and discerning individuals alike. For decades, the Submariner adhered to a relatively consistent aesthetic: a black dial, a black bezel, and a stainless-steel case. While subtle variations existed, the core design remained largely unchanged.

Then came the 50th Anniversary Submariner Date, reference 16610LV, launched in 2003. This model, with its green bezel and black dial, was the first significant departure from the traditional Submariner formula, marking a bold step for Rolex. While initially met with mixed reactions, the "Kermit," as it became known, slowly gained popularity and cemented its place in Submariner lore.

The Rolex 116610LV "Hulk," introduced in 2010, took this evolution a step further. While retaining the core Submariner DNA, the Hulk distinguished itself with two key features: a vibrant green Cerachrom bezel and a matching green dial. This striking combination earned it the "Hulk" nickname, a fitting moniker for a watch that exudes power and presence.

The 116610LV also featured the "Super Case," characterized by its broader lugs and larger crown guards, giving the watch a more substantial feel on the wrist. The Maxi dial, with its larger hour markers, further enhanced legibility. These design elements, combined with the iconic green color scheme, made the Hulk instantly recognizable and highly desirable.rolex 116610lv discontinued

The Discontinuation: A Turning Point

The announcement of the Rolex 116610LV's discontinuation in 2020 sent shockwaves through the watch community. After a decade of production, the Hulk was being retired, replaced by the new generation of Submariners featuring a slightly redesigned case, updated movement, and a return to the classic black dial and green bezel combination on the 126610LV.

The reasons behind Rolex's decision to discontinue the 116610LV are likely multifaceted. Rolex often refreshes its lineup to incorporate new technologies, refine designs, and maintain its position as a leader in the luxury watch market. The introduction of the new generation Submariners, with their improved movements and subtle aesthetic updates, signaled a strategic shift.

Furthermore, the immense popularity of the Hulk likely played a role. Discontinuing a highly sought-after model creates artificial scarcity, driving up demand and prices on the secondary market. This, in turn, reinforces the brand's image of exclusivity and desirability.

The Impact on the Rolex 116610LV Price and Availability

The discontinuation of the Rolex 116610LV has had a significant impact on its price and availability. Before its discontinuation, the retail price of the Hulk was around $9,050. However, due to its high demand, it was often difficult to purchase at retail, and grey market prices were already significantly higher.

Following the discontinuation announcement, the price of the 116610LV on the secondary market skyrocketed. Within weeks, prices doubled and even tripled in some cases. The scarcity created by the discontinuation, coupled with the watch's inherent desirability, fueled a frenzy among collectors and investors.

Currently, the Rolex Submariner 116610LV price on the secondary market varies depending on several factors, including condition, completeness of the set (box, papers, etc.), and the seller's reputation. Generally, expect to pay anywhere from $18,000 to $30,000 or even higher for a well-preserved Hulk with its original box and papers.

Finding a Rolex 116610LV for sale requires patience and diligence. Reputable online marketplaces, auction houses, and authorized Rolex dealers (who may have pre-owned models) are good places to start. However, it's crucial to exercise caution and thoroughly vet the seller before making a purchase. Counterfeit Rolex watches are prevalent, so it's essential to buy from trusted sources and have the watch authenticated by a qualified watchmaker.

Is the Rolex Hulk 116610LV a Good Investment?

The question of whether the Rolex Hulk 116610LV is a good investment is a complex one. While past performance is not indicative of future results, the Hulk's price appreciation since its discontinuation suggests that it has been a lucrative investment for many.